Josh May Unit 1

What research might you conduct to gain information about media content - audience research - viewing figures - questionnaires - secondary data - internet - primary data - conducting your own research Qualitative - using longer in depth explaining Questions that allow people to write extended responses. It is open ended Quantitative - Data measure numerically yes or no questions - closed questions likert scale Interviews  Online survey  Focus Group  disadvantage -social conformity 11 Questionnaire Quantitative questions: Do you like talent shows? Yes III /No II What gender do you identify by? Male II /Male III What do you like most about talent shows? Singing I  /Dancing I /Results III Do you like audience interaction? Yes IIIII /No Have you ever been to a talent show live? Yes II /No III  What's your favourite talent show on TV? BGT IIII /X-Factor I /TheVoice How old are you? 11-18 IIII /20-30 I /30-40 If you were in a talent show what act would 

Convergence - When two different media platforms come together to make a media product acronym for audience demographic - GRACE Distribution - the way different media is presented to its audience Below the line advertising - pamphlets so targeting a smaller audience Time shifting - when a programme is stored to be re aired as a different time ITV and ITV+1 Active audience - When an audience is able to interpret and have their own opinion of media texts and seek there own gratification Passive audience - A passive audience accepts all the messages that are encoded in a media text and don't have their own opinions and are unable to interpret The uses and Gratification theory Blumler & Katz  uses + gratification P .I .E .S The uses and gratifications theory assumes audiences actively seek out media to satisfy individual needs What are their underlying motives for using said media? Personal identity Finding reinforcements for personal values  Finding model

Mainstream:  An audience that consumes a product that appeals to a wide range of groups and cultures - star wars - X factor - Avengers - coronations street - Anime - BBC news Niche:  The audience of a specialist interest media product that may only appeal to a small number of people or those who fall in a specific demographic - American idol - cuffs -  Al Jazeera - Gardening magazine Narrowcasting: aiming programmes at a specific and specialist audiences as opposed to the 'mass' audiences Time-shifting: When a programme is stored to be viewed after the live broadcasting such as channel 4 +1 or any +1 channel BARB: stands for broadcasters' audience research board . They collate viewing figures for all the major Uk broadcasters such as BBC, ITV and SKY Demographics: In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender based on variables in age, ethnicity, gender, economic status/c

Traditional advertising - Advertising through print based  Digital advertising - Advertising through the internet  Consume -To watch, listen or read media  Example of traditional advertising - Billboards  Example of digital advertising - Social media Ads     Technological convergence: Allows audiences to access media content from multiple platforms all from one device  A Black box  is a device that supplies us with all of our information and media requirements (e.g. smart phone)  The dot.com boom (1998-2001) was a huge rise in the number of internet based companies  There was then a shift from web 1.0 to Web 2.0 It was the possibility of 'staying' online and interacting online which really changed things.  Web 2.0 Web 2.0 site allows users to interact and collaborate with each other in social media dialogue as creators ( prosumers ) of user generated content  2003 - 2006 2007-2012 2013 2014- 2020 Fac

Advertising  - Payments from brands in return for the placement of promotional material on pages or during productions - could be in the form of commercial breaks, or via product placement Traditional advertising - print based advertising and anything not using any form of technology -Print (newspapers, leaflets/flyers, billboards, magazines and busses) - sponsorship - radio - TV digital advertising - Advertising on electronics such as phones or computers -Social media -Web page advertising - Display Ads - Search engine marketing - native advertising - Re-marketing/retargeting - video Ads - Email marketing Above the line advertising - Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet. Below the line advertising - the distribution of pamphlets, stickers, promotions etc. at the point of sale Distribution How a product or brand reaches an audience (web, television,

- the BBC is funded 75% by the public - that comes from the license fee of £154 Public Service Broadcasting (PSB): -PSB means that programmes are made for the public there are no advertisements. The BBC is an example of PSB - Public Service Broadcasting generally transmit programming that aims to improve society by informing viewers - Public service broadcasters also strive to entertain the viewers PSB: Programs must reflect the diversity of the UK  Programmes must be distinctive original and not copy/ rebroadcast of american TV Programme must inform viewers  Remit --> The responsibility of a programme  The BBC Remit - To enrich peoples lives with programme and services that inform, educate and entertain  - ' To reflect the Uk's culture and values to the world'. Q4 5 marks = 2 points something about e.g. PSB BBC there to test understanding Always about industry Explain how a public service company operates differently to a comme