TV Audience's

Mainstream: An audience that consumes a product that appeals to a wide range of groups and cultures
- star wars
- X factor
- Avengers
- coronations street
- Anime
- BBC news

Niche: The audience of a specialist interest media product that may only appeal to a small number of people or those who fall in a specific demographic

- American idol
- cuffs
-  Al Jazeera
- Gardening magazine


Narrowcasting: aiming programmes at a specific and specialist audiences as opposed to the 'mass' audiences


Time-shifting:
When a programme is stored to be viewed after the live broadcasting such as channel 4 +1 or any +1 channel

BARB: stands for broadcasters' audience research board. They collate viewing figures for all the major Uk broadcasters such as BBC, ITV and SKY



Demographics:
In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender based on variables in age, ethnicity, gender, economic status/class, level of education, hobbies and interests, and lifestyle choices 

Psychographics:
Profiling of audience based on personal beliefs, values, interests and lifestyle






- Films have declined at a steady rate from the 2008-2018 because people are watching more TV shows such as box sets meaning TV and entertainment is rising taking viewerships away from Films

 - Sports has declined and rose as the sport season is on and off. There was also a massive spike in 2012 as the olympics was held in the UK meaning the sports viewership rose


psychographics and demographics
Q1a- Explain the term ‘social grade’ in the context of identifying target audiences. 
Social grade in the context of identifying target audiences is when people are targeted based on their status and class for example ABC1 or C2DE. 

Q1b- Explain two interpretations that could be made about the demographics of large TV screen ownership. 
Difference in terms of age, as middle aged people are likely to have a higher disposable income.
Difference in social grades as the higher social grade=more disposable income. 
2 Use Fig. 2 in the insert and your own knowledge to answer the following questions.
  1. (a)  Explain what the term ‘timeshifting’ means.
    The term time shifting means, when a programme is stored to be viewed after the live broadcasting such as channel 4 +1 or any +1 channel an example of this is Eastenders being viewed on Friday but also the same time on Saturday

  2. (b)  Using your own knowledge, explain three reasons why the ‘timeshifting’ of television viewing may be increasing.

     1)it can be aired again but at a more prime time meaning the viewership will be higher if it is on a saturday afternoon than if it is on early mornings such as 3am

     2)people are increasingly more busy 
      
    3) Tv is portable so can be viewed on more than just a tv and can watch it on their phones when it is on demand 

Comments

  1. JCoSS Media DeptMarch 2, 2020 at 8:59 AM

    Good responses to the exam questions and the bottom, and good job on analysing the graphs.

    You're explaining your justifications, which will help support the "explain" questions.

    Miss C

    ReplyDelete

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