Tv research data

What research might you conduct to gain information about media content
- audience research
- viewing figures
- questionnaires
- secondary data - internet
- primary data - conducting your own research


Qualitative - using longer in depth explaining
Questions that allow people to write extended responses. It is open ended

Quantitative - Data measure numerically
yes or no questions - closed questions
likert scale


 Interviews 

 Online survey 

 Focus Group 
disadvantage
-social conformity
11
Questionnaire

 Quantitative questions:
  1. Do you like talent shows? Yes III /No II
  2. What gender do you identify by? Male II /Male III
  3. What do you like most about talent shows? Singing I  /Dancing I /Results III
  4. Do you like audience interaction? Yes IIIII /No
  5. Have you ever been to a talent show live? Yes II /No III 
  6. What's your favourite talent show on TV? BGT IIII /X-Factor I /TheVoice
  7. How old are you? 11-18 IIII /20-30 I /30-40
  8. If you were in a talent show what act would you do? Singing II /Dancing II /Magic I
  9. If you could perform in talent show would you? Yes IIII /No I
  10. Do you prefer daytime or nightime talent shows? Daytime II /Nightime III  
Qualitative questions:
1. What was the last talent show you watched?
BGT
BGT
X-FACTOR
X-FACTOR
THE VOICE
2. What's your favourite type of talent show?
Singing x3
Dancing x2
3. How old are you when you first started watching talent shows?
11
6
13
8 
16
4. Do you watch talent shows live or on catch up?
Live x3 
Catch-up x2
5. Do watch talent shows alone or with people? 
Alone
With people x4 


Location: 9A Ferncroft Ave, London NW3 7PG, UK

Comments

  1. JCoSS Media DeptMarch 2, 2020 at 8:57 AM

    In a reflection comment below please respond:

    Why is it important for media companies to gain information about media content via audience research?

    Miss C

    ReplyDelete
    Replies
    1. Josh May GCSE 2017March 5, 2020 at 6:37 AM

      it is important as they can gain an insight into what their audiences want from them making them more successful

      Delete

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