Marketing and Distribution

Advertising  - Payments from brands in return for the placement of promotional material on pages or during productions - could be in the form of commercial breaks, or via product placement


Traditional advertising - print based advertising and anything not using any form of technology

-Print (newspapers, leaflets/flyers, billboards, magazines and busses)
- sponsorship
- radio
- TV


digital advertising - Advertising on electronics such as phones or computers
-Social media
-Web page advertising
- Display Ads
- Search engine marketing
- native advertising
- Re-marketing/retargeting
- video Ads
- Email marketing


Above the line advertising
- Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet.

Below the line advertising
- the distribution of pamphlets, stickers, promotions etc. at the point of sale


Distribution


  1. How a product or brand reaches an audience (web, television, cinema etc.)
  2. its marketing and promotion 

Social media 
-Instagram 
-snapchat 

Film and Television
- Netflix 
- ITV player 
- 

Video Games 
- Call of duty 
- Rainbow six seige 
- GTA 5 

Music 
- Spotify 
- Soundcloud




  • Traditional advertising 
  • Digital advertising 
  • Consume 
  • Example of traditional advertising 
  • Example of digital advertising  

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