Josh May Unit 1

 Ownership as of 2010, the independent came under the ownership of Alexander Lebedev Owned by news UK, who, in turn are part of the american mass media conglomerate, news corp. Rupert Murdoch is the executive chairman   Marketing and distribution The independent  The last printed edition of the independent was published on Saturday 26 March 2016, leaving only its digital editions The I was also launched as a competitor for free papers. Originally a sister newspaper to the independent, it cost only 20p when first published. However, it is now owned by JPIMedia  Reception theory - stuart hall  Preferred reading   This is when audiences respond to the product the way media producers want/expect then to  oppositional reading  This is when the audience are in complete disagreement with the product's messages or setting Negotiated  This is when a member of the audience partly agrees with part of the product e.g. film documatry, tv programme  Sun:  Sex and celebrity  Less words  Soft news

 GRACE  Male - White - 16-25 - working/middle - white  Marketing possibilities  The ways in which institutions believe their brand or products can expand into another medium as a cross media product spin off  Gap in the market  the identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand   Demographics The target age of kerrang is 15-24, giving a mean age of 19.5 years. The gender ratio is fairly equal, surprisingly showing %41 of the audience is female and %59 are male. The audience of kerrang ranges from 15-65 which is broad  Kerrang targets C2, D and E  Psychographics is the study of personality, values, opinions, attitudes, interests and lifestyles. This is important that the editorial understands what the reader wants   

 Niche - specialty - rock music  Mass - majority - disney  Conglomerate - company that owns other companies  Time shifting - airing something at different times  Escapism - escaping from your reality  Owend by bauer  rock music  18-20 male working - middle class  As of April 2017 Kerrang magazine, website and music awards was sold by Bauer media group  to wasted talent, formerly mixmag media who own face magazine  Bauer media will retain the rights in the UK and Europe "to continue broadcasting Kerrang! radio and Kerrang TV" Important to keep Kerrang in print as the soul of the brand  Moving Kerrang from a weekly to a monthly made sense as it was a better use of editorial resources  It doesn't need to be a weekly because news in this area has gone digital  Kerrang has been suffering by putting a lot of its resources in a relatively low production, weekly print magazine in the UK  Buer media retained ownership of Kerrang! Radio, while box plus network owns kerrang TV  1981

camera  editing  sound  mise en scene  oppositional theory  two opposites together to create meaning  villain hero helper princess  Frozen is mainstreame - young children ages 3-13 -  Get out - Niche - middle aged - 20-40 - ethnic minorities - BAME  Frozen  Box office  Budget: $150,000,000 Opening weekend in the UK: £4.7 million  Gross USA: $400,738,009  Cumulative worldwide gross: $1,276,480,335  Lowest rating was <18 males  highest rating females 18-29 as the parents take the children to see the film  %81 were families  %20 was not families  Animated and young adult films offer a simple, pure form of escapism  there is no moral ambiguity or uncertain endings; good will prevail  Get out  Budget: $4.5 Million Cumulative worldwide gross 225.5 million  ABC ESPN  (80% stake) Touchstone Pictures Marvel Lucasfilm A&E  (50% equity holding with Hearst Corporation) The History Channel  (50% equity holding with Hearst Corporation) Lifetime  (50% equity holding with Hearst Corporation) Pi