Readership

 GRACE 

Male - White - 16-25 - working/middle - white 


Marketing possibilities

 The ways in which institutions believe their brand or products can expand into another medium as a cross media product spin off 


Gap in the market 

the identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand  


Demographics

The target age of kerrang is 15-24, giving a mean age of 19.5 years. The gender ratio is fairly equal, surprisingly showing %41 of the audience is female and %59 are male. The audience of kerrang ranges from 15-65 which is broad 


Kerrang targets C2, D and E 


Psychographics is the study of personality, values, opinions, attitudes, interests and lifestyles. This is important that the editorial understands what the reader wants 



 






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