Kerrang magazine

 Niche - specialty - rock music 

Mass - majority - disney 

Conglomerate - company that owns other companies 

Time shifting - airing something at different times 

Escapism - escaping from your reality 


Owend by bauer 

rock music 

18-20 male working - middle class 


As of April 2017 Kerrang magazine, website and music awards was sold by Bauer media group  to wasted talent, formerly mixmag media who own face magazine 


Bauer media will retain the rights in the UK and Europe "to continue broadcasting Kerrang! radio and Kerrang TV"

Important to keep Kerrang in print as the soul of the brand 

Moving Kerrang from a weekly to a monthly made sense as it was a better use of editorial resources 

It doesn't need to be a weekly because news in this area has gone digital 

Kerrang has been suffering by putting a lot of its resources in a relatively low production, weekly print magazine in the UK 


Buer media retained ownership of Kerrang! Radio, while box plus network owns kerrang TV 


1981 - Published as a one of supplement in sounds newspaper 

- initially, it was launched monthly, before going fortnightly in 1987 it went weekly. Originally owned by inited newspaper 

- 1991 - Sold to EMAP 

2008 - sold yo Bauer media 

2017 - sold to wasted talent 


What are the implications of synergy - advertising on their own platforms - cross promotion 

How is synergy promoted across its content - uses its different platforms to promote the other ends of the spectrum such as Kerrang Tv promoting Kerrang radio


Kerrang Advertising 

Synergy - 

Ownership -

Demographic -  

Psychographics - 



Traditional - TV radio 

Digital 

Above the line 

Below the line 

Synergy 

Theory: David Gauntlett's Web 2.0 - whereby consumers of media become prosumers through interactive involvement with the internet 


Advertising - Above the line - below the line - traditional 

New low budget magazine below the line handing out leaflets 


As a title, Mix mag itself has found success by focusing on youtube. The magazine, Which started life as a dance music newsletter in the 80s, now claim to reach over 20 million fans per month across its various youtube channels. This is undoubtedly an attractive proposition for brands, like Smirnoff, which have worked with  the platform to garner the attention from the hard to reach millennial audience 

Refocus Kerrang resources on both editorial and advertiser funded video content 


Digital advertising  

118K subscribers - youtube - links to other platforms for Kerrang 

FB - 1.3 million likes 

Insta - 418K 

Twitter - 677K 


Kerrang! textual Analysis:









Front cover 




Masthead
Skyline
Main picture
Coverline
Feature article 



Double page spread 


Title - bold and colourful stands out 
Big image - smaller writing 
Lead - quotation of the artist 
Columns are aligned 
Images used - big image of the artist in the center 
Pull quote/ messages - from artist 
Colour scheme - black blue and red 
Text 
page number 

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