Film Audiences

camera 
editing 
sound 
mise en scene 

oppositional theory 

two opposites together to create meaning 

villain hero helper princess 

Frozen is mainstreame - young children ages 3-13 - 
Get out - Niche - middle aged - 20-40 - ethnic minorities - BAME 

Frozen 
Box office 
Budget: $150,000,000
Opening weekend in the UK: £4.7 million 

Gross USA: $400,738,009 
Cumulative worldwide gross: $1,276,480,335 


Lowest rating was <18 males 
highest rating females 18-29

as the parents take the children to see the film 

%81 were families 
%20 was not families 

Animated and young adult films offer a simple, pure form of escapism 

there is no moral ambiguity or uncertain endings; good will prevail 


Get out 
Budget: $4.5 Million
Cumulative worldwide gross 225.5 million 


  • ABC
  • ESPN (80% stake)
  • Touchstone Pictures
  • Marvel
  • Lucasfilm
  • A&E (50% equity holding with Hearst Corporation)
  • The History Channel (50% equity holding with Hearst Corporation)
  • Lifetime (50% equity holding with Hearst Corporation)
  • Pixar
  • Hollywood Records
  • Vice Media (10% stake)
  • Core Publishing



  • Star Wars
  • The Muppets
  • The Marvel Cinematic Universe (but not the X-Men — yet!)
  • Disney Princesses/Princes (such as characters from Cinderella, Mulan, Frozen, Aladdin, and The Lion King)
  • The Chronicles of Narnia Franchise
  • The Pirates of the Caribbean Franchise
  • Pixar Films (such as Toy Story, The Incredibles, and Cars)
  • The Winnie the Pooh Franchise
  • The Indiana Jones Franchise
  • Grey’s Anatomy(and other popular ABC shows)


Film classification decided by the BBFC 
films require a classification to be granted cinema or DVD release 
Strict requirements for each classification 


Explain the target demographic for one of the films we have studied 

Get out 

Niche 
20-40 
horror film fans 


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