Josh May Unit 1

 Theories  - male gaze (Mulvey) - Hypodermic needle (passive media effects) - Moral panic (cohen) - Desensitisation  - Anderson - male violence on youth  Counter arguments: - Gauntlett (media effects is outdated) - uses and gratification (Blumler and Katz) Media effects model  - The model (sometimes referred to as a theory) concerns on how media can effect society/individuals and vice versa  - There are very negative implications of this model, but you will also learn some counter arguments  Rambo: First blood  Moral panic: Guns were being glorified and so to violence E.g. Hungerford massacre  Desensitisation: Desensitised to violence  Anderson: This can cause violence in youth  The torture and killing of two year old Jamie Bulger by two 10 year old boys, said to have been influenced by Childs play 3  The columbine massacre in 1999 - a high school shooting influenced by POV shooter games such as Doom and 3D Wolfenstein  The 2012 shooting of people in a cinema queue in aurora, Colorado,

 Ownership:  Published and owned by Activision Franchising: Activision also franchises the call of duty brand to a number of different companies  Merchandise includes action figures, comic books and card games  Audience & regulation Technological convergence is the process by which existing technologies merge into new forms that bring together different types of media and applications. New devices and technology usually handle one medium or accomplish some basic tasks; through technological convergence, devices can interact with a wider array of media types. For example, a new type of media storage often require new players that only play that format. As the technology advances, however, new models might include additional features like the ability to interface with more devices or play other types of media. Convergence  - Console - black box  - App = Stats/friends  - Streaming power = quality of games is better  - integration of video/ audio  - Calling social experience  - interne

Ownership:  the others are heart sister station    Advertising:  How is sponsorship used across the website? ​ logos can be seen on the website such as apple music who can be seen next to the song that is playing  How can listeners access the station?  Through the links and they can see what is playing on the station  Which aspect of the website appeal to the target audience?    The gossip and news which is targeted at the target audience of middle ages housewives  Textual analysis:  Catchy - up beat  they are heard on the radio before the song ends and the interview begins  They are effective as they get stuck in peoples heads and they then remember the radio station  Key terms  Mode of address - the way in which a media product speaks to, or attracts, its audience  Sound motif: A sound effect or combination of sound effects associated with a particular setting, situation, characters or idea.  Ident: A short piece of audio or audio - visual content produced by radio or television stat

 Ownership as of 2010, the independent came under the ownership of Alexander Lebedev Owned by news UK, who, in turn are part of the american mass media conglomerate, news corp. Rupert Murdoch is the executive chairman   Marketing and distribution The independent  The last printed edition of the independent was published on Saturday 26 March 2016, leaving only its digital editions The I was also launched as a competitor for free papers. Originally a sister newspaper to the independent, it cost only 20p when first published. However, it is now owned by JPIMedia  Reception theory - stuart hall  Preferred reading   This is when audiences respond to the product the way media producers want/expect then to  oppositional reading  This is when the audience are in complete disagreement with the product's messages or setting Negotiated  This is when a member of the audience partly agrees with part of the product e.g. film documatry, tv programme  Sun:  Sex and celebrity  Less words  Soft news

 GRACE  Male - White - 16-25 - working/middle - white  Marketing possibilities  The ways in which institutions believe their brand or products can expand into another medium as a cross media product spin off  Gap in the market  the identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand   Demographics The target age of kerrang is 15-24, giving a mean age of 19.5 years. The gender ratio is fairly equal, surprisingly showing %41 of the audience is female and %59 are male. The audience of kerrang ranges from 15-65 which is broad  Kerrang targets C2, D and E  Psychographics is the study of personality, values, opinions, attitudes, interests and lifestyles. This is important that the editorial understands what the reader wants   

 Niche - specialty - rock music  Mass - majority - disney  Conglomerate - company that owns other companies  Time shifting - airing something at different times  Escapism - escaping from your reality  Owend by bauer  rock music  18-20 male working - middle class  As of April 2017 Kerrang magazine, website and music awards was sold by Bauer media group  to wasted talent, formerly mixmag media who own face magazine  Bauer media will retain the rights in the UK and Europe "to continue broadcasting Kerrang! radio and Kerrang TV" Important to keep Kerrang in print as the soul of the brand  Moving Kerrang from a weekly to a monthly made sense as it was a better use of editorial resources  It doesn't need to be a weekly because news in this area has gone digital  Kerrang has been suffering by putting a lot of its resources in a relatively low production, weekly print magazine in the UK  Buer media retained ownership of Kerrang! Radio, while box plus network owns kerrang TV  1981