Media paper 1 answers

 1)

a) BBC 1 audiences enjoy mainstream sports - BBC 2 audiences enjoy a wider variety of programmes 

b) ITV2 audiences watch reality television - ITV1 audiences watch programmes before the watershed 

c)ITV2 audiences watched reality tv because it is aimed at younger audiences with programmes such as Love island which features young people and looks at themes relevant to this audience such as fashion. 

BBC1 audiences watched mainstream sports as it is aimed at the male audience with sport as it is male dominated and featured a lot of interviews and adverts with 

BBC2 audiences watched daytime television as it is aimed at the older audience with programmes such as gardeners world and Wimbledon as these programmes are targeting the older retired audiences who watch daytime television

2)

a) One reason that the metro has the smallest change in its year on year circulation figures is because it is distributed on public transport so therefore people don't have to travel to collect the paper as it is given to them giving an incentive to keep reading 

Another reason is it is still a print publication that people can pick up and read whereas others have online readership figures so physical copies will decline

b) One reason the sun has higher circulation than the daily mail is because it appeals to a wider audience this means the content is shorter and less formal meaning the young audiences will be attracted to read the sun

c) One way the sun could increase its circulation is by a joint venture with newsagents where audience would receive a copy for free when they buy something in the morning this would encourage audiences to get a copy and it would become a daily occurrence

Another way is the daily mail could increase its circulation and readership is by putting vouchers in the paper that can be redeemed if you get every copy within the week this would encourage the audiance to get the paper and not just on the odd chance but get it every day it is released as they can use this to redeemed a gift  

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