Film advertising

Conglomerate - one huge company that owns a lot of subsidiaries




Nowadays, companies can also exhibit their films via online video on demand services such as Netflix and Youtube 

Frozen released in 2013 

had a budget of $150,000,000 and went to gross $1,276,480,000 worldwide


Frozen.diseny.com

How does it digitally advertise the film?

The website digitally advertises the film through advertising the film and products from this company on the website selling them the film and all the add ons to this film

how does it cross promote Disney products?

It cross promotes disney products by using the platforms it has to further promote itself such as promoting disney + on the frozen website

Frozen has Instagram pages for the film on Facebook and on Instagram it also has a page for frozen broadway

They have different platforms to reach a wider audience it make the film appeal to more than one age demographic

Traditional advertising

 The marketing campaign

the successful campaigns for disney's frozen represents a successful version of an underrated for of advertising: ''the false under sell''

Here's the rub: disney wasn't marketing frozen to you, they were marketing it to your youngest kids

those same audiences, young and old had their proverbial socks knocked off by the film. They came out of the cinema pleasantly surprised

The comedy laden marketing that focused on the Olaf the comic-relife snowman while not hiding its female protagonist got the kids in the door. But the quality is what got older kids and their parents talking

kids were lured bu the talking snowman and the comedic hijinks, but adults were roped in and will continue to be roped in by the white hot buzz that came from satisfied audiences.

It got very young kids of both genders to see a fiercely feminist princess adventure and got their parents to tell their friends and family about that unexpectedly awesome disney cartoon they saw

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