Josh May Unit 1

 Theories  - male gaze (Mulvey) - Hypodermic needle (passive media effects) - Moral panic (cohen) - Desensitisation  - Anderson - male violence on youth  Counter arguments: - Gauntlett (media effects is outdated) - uses and gratification (Blumler and Katz) Media effects model  - The model (sometimes referred to as a theory) concerns on how media can effect society/individuals and vice versa  - There are very negative implications of this model, but you will also learn some counter arguments  Rambo: First blood  Moral panic: Guns were being glorified and so to violence E.g. Hungerford massacre  Desensitisation: Desensitised to violence  Anderson: This can cause violence in youth  The torture and killing of two year old Jamie Bulger by two 10 year old boys, said to have been influenced by Childs play 3  The columbine massacre in 1999 - a high school shooting influenced by POV shooter games such as Doom and 3D Wolfenstein  The 2012 shooting of people in a cinema queue in aurora, Colorado,

 Ownership:  Published and owned by Activision Franchising: Activision also franchises the call of duty brand to a number of different companies  Merchandise includes action figures, comic books and card games  Audience & regulation Technological convergence is the process by which existing technologies merge into new forms that bring together different types of media and applications. New devices and technology usually handle one medium or accomplish some basic tasks; through technological convergence, devices can interact with a wider array of media types. For example, a new type of media storage often require new players that only play that format. As the technology advances, however, new models might include additional features like the ability to interface with more devices or play other types of media. Convergence  - Console - black box  - App = Stats/friends  - Streaming power = quality of games is better  - integration of video/ audio  - Calling social experience  - interne

Ownership:  the others are heart sister station    Advertising:  How is sponsorship used across the website? ​ logos can be seen on the website such as apple music who can be seen next to the song that is playing  How can listeners access the station?  Through the links and they can see what is playing on the station  Which aspect of the website appeal to the target audience?    The gossip and news which is targeted at the target audience of middle ages housewives  Textual analysis:  Catchy - up beat  they are heard on the radio before the song ends and the interview begins  They are effective as they get stuck in peoples heads and they then remember the radio station  Key terms  Mode of address - the way in which a media product speaks to, or attracts, its audience  Sound motif: A sound effect or combination of sound effects associated with a particular setting, situation, characters or idea.  Ident: A short piece of audio or audio - visual content produced by radio or television stat